Black20 Digital Studios, Machinima.com, CollegeHumor and ScrewAttack.com Highlight List of Content Creators to Develop Exclusive Video for IGN Entertainment
BRISBANE, Calif. -- IGN.com (http://www.ign.com), the Web's leading videogame and entertainment information destination, today announced a series of production and distribution agreements with nearly a dozen of the Web's most dynamic video content creators, including Black20 Digital Studios, Machinima.com, CollegeHumor, ScrewAttack.com, g-NET and Comedy.com. In conjunction with the launch of these partnerships, IGN -- currently the Web's No. 1 source for video content related to videogames (comScore) -- today unveiled a new video destination (http://video.ign.com), which will showcase the new third-party programming, as well as IGN's leading array of originally-produced video content.
Content produced by IGN that will be featured within the new video destination will include game reviews, movie reviews and several popular IGN video shows, such as IGN_Strategize, IGN Head-to-Heads and IGN Game Scoop! News Break. All content on IGN's new video hub will be free to the user and the new content agreements mark the first time that IGN has worked extensively with outside partners to exclusively produce and distribute original content.
"At a time when marketers are watching every dollar, quality video made for the Web is a remarkable value," said Roy Bahat, GM of IGN Entertainment. "We and our content partners are producing premium video that's creatively experimental, cost effective and targeted to a very valuable audience that our advertisers are anxious to reach."
Fox Broadcasting Company (FBC) will serve as the destination's launch sponsor, with creative promoting the "24: Redemption" television movie.
"Participating in the launch of IGN's new video hub was a perfect way for FOX to drive attention to the premiere of '24:Redemption'," said Laurel Bernard, SVP of Marketing for Fox Broadcasting Company. "Re-introducing the 24 brand after an 18-month hiatus posed an interesting challenge and with IGN's help, we felt we would have success reaching that elusive young male 18-24 audience. The timing and technology of IGN's new video hub allowed us to elevate awareness for our Sunday night event."
IGN.com's new video hub will highlight the latest trailers, reviews, news and original programming from IGN and third-party partners. A full list of partners and content includes:
* Black20 Digital Studios
* CollegeHumor.com
* Comedy.com
* Das Gamer
* g-NET
* Konsole Kingz
* Machinima.com
* Mega64
* Once Upon ATARI by Scott West Productions
* ScrewAttack
"The gaming community demands a huge, diverse, and increasing supply of relevant video entertainment," says David Getson, CEO of g-NET Media. "With the evolution of their video hub, IGN is showing a commitment to being a leader in this space. We're thrilled to collaborate with them in serving their passionate and informed audience with top-quality entertainment."
"It's exciting to see such a leader in the space ramping up its online video efforts and creating new opportunities for independent content producers," said J. Crowley, CEO of Black20 Digital Studios. "IGN has a massive audience that Black20 content naturally targets, and we look forward to working together to develop great programming for their millions of viewers."
"As an experienced content producer, it's impressive to see how IGN is showcasing content from ScrewAttack and other producers," said Craig Skistimas, Program Director of ScrewAttack Entertainment LLC.
Original IGN video programming that will live within the new video destination includes:
* IGN_Strategize
* IGN Head-to-Heads
* IGN Game Scoop! News Break
* IGN Babeology
* IGN Game Reviews
* IGN Movie Reviews
ABOUT IGN ENTERTAINMENT
IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN's properties reached more than 30 million unique users worldwide in the month of July 2008, according to Internet audience measurement firm comScore Media Metrix. IGN's network of videogame-related properties (IGN.com, GreenPixels, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is one of the Web's leading videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle Websites, AskMen.com. In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices in the U.S., Canada, the UK and Australia.
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